The Best Times to Post on Social Media

“What are the best times to post on social media?” I’ve often been asked this question by clients.  The problem in giving an answer is that people who prefer one social media platform over another do so for reasons that make their engagement habits different from one another.

Instagram tends to have a younger demographic than Facebook or LinkedIn. Therefore, a college student will probably be interacting with social media during a different time of day and week than someone middle-aged with a full-time job and family at home.
Reference: MariaHalthoff.com

So what are the best times to post on social media?

Thanks to Maria Halthoff, the answer is now as easy to understand as an infographic.  Remember that your particular audience may not conform to these patterns.  However, it is a good place from which to start making your posting decisions: